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Haibao now has quality guarantee
2008-01-19

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scene of the signing ceremony

Juneyao Group has signed a quality control contract with China Certification and Inspection Group Co Ltd to guarantee that the Expo's licensed products are safe and environmentally-friendly.

The contract covers the quality control and supervision services for Expo's licensed products, including testing and certification.

Meanwhile, a Haibao toy wearing a red Spring Festival costume will make its debut this month to cater for the huge demand for Shanghai Expo mascot products and greet the Chinese New Year on February 8.

The Haibao soft toy has been very popular since it was unveiled December 18, Liu Shuyuan, senior supervisor at the marketing department of Juneyao, a producer of Expo's licensed products, told Shanghai Daily.

The 35-centimeter-high Haibao, costing 95 yuan (US$13.12), has sold out throughout the city, Liu said, but there were still some Haibao toys in a smaller size left in the licensed stores. But the next batch will be available on the market on Sunday, Liu added.

Shanghai now has 16 outlets selling 128 kinds of Expo licensed products, which are still being produced in limited quantities. Organizers said mass production will start later this year.

Juneyao, one of the senior sponsors of the Expo, has made products for events including the Beijing Olympics, Formula One and the 2007 FIFA Women's World Cup.

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Wang Xin, official with the General Administration of Quality Supervision, Inspection and Quarantine

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Chen Xianjin, president of Shanghai World Expo Operation and Management Co Ltd

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Huang Hui, president of Juneyao Group

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Liu Shengming, chairman of China Certification and Inspection Group Co Ltd

   
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